Introduction to Customer Success (text-based)
Customer success is a vital part of building strong, sustainable businesses. This training course gives learners a clear, practical understanding of what customer success really means, why it matters, and how it can be successfully embedded within an organisation.
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Companies that focus on customer success report improved customer retention rates and reduced churn.
- Business Compliance
- 40 languages
- 10m
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Multiple use from as little as £5.00 pp
Single use £30.25 +VAT
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- Multiple users across this or any of our other courses
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- Single user on this course
- 60 days’ unrestricted use
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Learning outcomes
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Understand the importance of customer success
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Understand the customer success lifecycle
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Know how to launch customer success within your business
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Know how to get executive buy-in
Covered in this course
Course contents
This training course is broken down into 3 sections
- 1Introduction to customer success
- 2Launching customer success in your business
- 3Conclusion
About this course
This course introduces the core principles of customer success and explains how a proactive, customer-focused approach can support long-term business growth. Learners will explore the customer success lifecycle, understand how success is measured, and discover how to launch and scale customer success within their own organisation. It also covers how to gain executive buy-in, helping teams align customer success with wider business goals.
This course is ideal for organisations that want to strengthen customer relationships, reduce churn, and create more value throughout the customer journey.
Available in 43 languages
All inclusive
Machine translated* content is included for free with all our popular courses
It covers LMS navigation, course transcripts and test questions. If you don’t see a course listed in the language you require, just let us know.
*Content which is not English may be machine translated and is for assistive purposes only. We cannot guarantee the accuracy of translations.
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Introduction to Customer Success certificate
Download and print
Each of our courses ends with a multiple-choice test to measure your knowledge of the material.
This Introduction to Customer Success course concludes with a 5 question multiple choice test with a printable certificate. In addition, brief in-course questionnaires guide the user through the sections of the training and are designed to reinforce learning and ensure maximum user engagement throughout.
As well as printable user certificates, training progress and results are all stored centrally in your LMS (Learning Management System) and can be accessed any time to reprint certificates, check and set pass marks and act as proof of a commitment to ongoing legal compliance.
What does my certificate include?
Your Introduction to Customer Success Certificate includes your name, company name (if applicable), name of course taken, pass percentage, date of completion, expiry date and stamps of approval or accreditations by recognised authorities.
Please note if you are using our course content via SCORM in a third party LMS then we are unable to provide certificates and you will need to generate these in your host LMS yourself.
Why is this training important?
Customers expect more than reactive support. They want to feel understood, supported and confident they’re getting value from the products and services they use, especially in the current economic climate. Without a clear customer success strategy, businesses risk poor engagement, low retention and missed growth opportunities. This training helps teams understand how to move from reactive service to proactive success, equipping them with the knowledge to support customers more effectively, improve loyalty and drive sustainable growth. For employers, it supports stronger customer relationships, better alignment across teams and improved commercial outcomes.
