Understanding the Customer (text-based)
If you want customers to stay, grow and advocate for your business, you need to understand them first. This training course equips learners with the tools to identify customer needs, spot pain points and use real feedback to drive improvement. It’s a practical, engaging introduction to customer understanding that supports stronger relationships and smarter decision-making.
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Without understanding customer needs, even well-intentioned teams can miss the mark.
- Business Compliance
- 40 languages
- 10m
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Multiple use from as little as £5.00 pp
Single use £30.25 +VAT
- Price based on an average client order. Call us for a bespoke quote
- Multiple users across this or any of our other courses
- Designated Account Manager and full phone/email support
- Full access to our product
- Single user on this course
- 60 days’ unrestricted use
- Upgrade to subscription based training any time to suit you
Learning outcomes
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Be able to identify customer segments
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Know how the customer journey can help you better understand your customers
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Understand touchpoints and pain points
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Know how to gather, analyse, and use customer feedback to make improvements
Covered in this course
Course contents
This training course is broken down into 4 sections
- 1Understanding the Customer
- 2Customer Journey Mapping
- 3Feedback and Insights
- 4Conclusion
About this course
This course is designed to provide the tools to having a deeper, more practical understanding of who your customers really are and what matters most to them. It explores customer segmentation, customer journeys, touchpoints, and pain points, and the role of feedback in shaping better experiences. Discover how to gather, analyse and act on customer insights to improve satisfaction, strengthen relationships, and drive long-term value.
It’s an ideal choice for businesses looking to build more customer-centric teams and deliver more consistent, positive experiences.
Available in 43 languages
All inclusive
Machine translated* content is included for free with all our popular courses
It covers LMS navigation, course transcripts and test questions. If you don’t see a course listed in the language you require, just let us know.
*Content which is not English may be machine translated and is for assistive purposes only. We cannot guarantee the accuracy of translations.
Our most popular languages
Understanding the Customer certificate
Download and print
Each of our courses ends with a multiple-choice test to measure your knowledge of the material.
This Understanding the Customer course concludes with a 5 question multiple choice test with a printable certificate. In addition, brief in-course questionnaires guide the user through the sections of the training and are designed to reinforce learning and ensure maximum user engagement throughout.
As well as printable user certificates, training progress and results are all stored centrally in your LMS (Learning Management System) and can be accessed any time to reprint certificates, check and set pass marks and act as proof of a commitment to ongoing legal compliance.
What does my certificate include?
Your Understanding the Customer Certificate includes your name, company name (if applicable), name of course taken, pass percentage, date of completion, expiry date and stamps of approval or accreditations by recognised authorities.
Please note if you are using our course content via SCORM in a third party LMS then we are unable to provide certificates and you will need to generate these in your host LMS yourself.
Why is this training important?
Customers expect personalised, relevant experiences, and they notice when those expectations aren’t met. Without a clear understanding of customer needs, goals and challenges, even well-intentioned teams can miss the mark. This training helps employees see the customer journey from the customer’s perspective, identify friction points, and use real data and feedback to guide improvements. For employers, it supports better decision-making, stronger customer relationships, improved retention and a more proactive approach to customer success.
