Petra Martins

Introduction

Petra is an experienced HR professional with over 12 years’ experience providing expert insight across employee relations, organisational development, and people strategy within commercial environments. She works closely with senior leaders to align people practices with business objectives, with a strong focus on performance, engagement, and sustainable organisational growth.

Expertise

Her expertise spans complex employee relations, organisational change, workforce planning, and UK employment law. She maintains up-to-date knowledge of UK employment legislation, enabling her to provide clear, practical guidance on navigating workplace challenges with confidence and compliance.

Petra has significant experience supporting SMEs, helping them build robust HR frameworks, manage risk, and implement practical, scalable people solutions. She brings a commercially focused and evidence-based approach, translating complex HR and legal concepts into accessible, actionable insights for organisations.

She is particularly passionate about creating inclusive, high-performing cultures and supporting businesses to balance compliance with a positive employee experience. Petra work reflects a commitment to continuous improvement, wellbeing, and modern, forward-thinking HR practices.