The new iHASCO

Since May this year we've been working with the wonderful Hicks Design to refresh the iHASCO brand identity. While we had become rather attached to our current identity, it’s actually a fairly significant evolution of the mark created for us back in 2008.

Ten years ago we were ‘The Interactive Health & Safety Company’, born out of a one product business called ‘Fire Safety Training’. We set out to create a range of multimedia training courses (which we shipped on CD-ROM’s!) that would go beyond Fire Safety Training and encompass a broader ranger of topics such as Manual Handling and Display Screen Equipment.

Our identity in 2008 embraced our mission to grow beyond a single title and cast the safety triangle into a pinwheel which included greens, blues and pinks in addition to the orange. As our product evolved into an online offering and clients began referring to us as ‘IHASCO’ (an abbreviation of our full company name), we evolved our identity again.

In 2015 we formalised the abbreviated name in a refreshed version of our original mark which replaced ‘The Interactive Health & Safety Company’ with ‘iHasco’ and introduced our tagline. During 2016 we also ditched the gradients in the pinwheel segments to help create a more contemporary look.

Rather unexpectedly the tagline ‘Training Made Simple’ is something which we have become very fond of and it has proved central to our thinking as a business over the past three years. It says so much about not only what we do, but also how we do it and can be read in a multitude of ways.

And so with that we find ourselves here, today… iHASCO has grown so much over the last year as we have embraced our success, reinvested and set our sights on the future. Our new identity embodies the energy and enthusiasm we continue to pour into making workplace training simple for our clients.

This is the new ‘iHASCO’.  A balanced union of 4 key ingredients; our logo, colours, typography and geometric shapes. We are incredibly excited to start combining these elements of our new identity within our work and you’ll start to see that rolling out across our website, product and marketing material over the coming months.

Update: Read more about our new identity in this blog post by Jon Hicks.