On average, five people are killed every day on UK roads - and these deaths are often preventable. November 19th marks the beginning of Road Safety Week, which runs the theme Bike Smart this year.
As the most at risk road users in the UK, over 100 cyclists/motorcyclists are injured each day in, more often than not, preventable crashes.
In fact, more than a third of people seriously injured or killed on UK roads were travelling by bike.
The Bike Smart theme was put in place to raise awareness of cyclists and motorcyclists on the road - which our Driver Awareness Training course touches upon.
Preventing Road Accidents
The main cause of injury on the road is speeding. It can often be tempting to drift above the speed limit from time to time; maybe you’re in a rush, or it’s not very busy, or you’ve watched The Fast and The Furious a few too many times, but driving just a few miles an hour over the speed limit can mean the difference between stopping in time, or killing a pedestrian. It may sound dramatic, but it's true.
Another worrying cause of injury and death on UK roads is drivers being distracted by, or using, mobile phones whilst driving. Harsher fines and penalties were introduced to deter drivers from using mobile phones, but unless they are hidden from the driver's view, the temptation to look at the phone will always be there. Research shows that you are 4 times more likely to crash if you use, or are distracted by, your phone whilst driving.
Our Driver Awareness Course is perfect those driving as part of a commercial fleet or for those who regularly go 'offsite' as part of their job. If you're interested in our course, you can try it for free at any time.